Internal Communications, Interviews, Intranet 4.0

Bloomberg Interview: An Editorial Strategy for your Intranet

What makes an editorial strategy – from idea generation to measurement? Shaun Randol from Bloomberg addressed this question during his interview at the Intra.NET Reloaded Boston. Content in an intranet should not be published because it is fun, it should rather follow a certain business goal involving the employees. Being able to find out who your employees are and what they are consuming on the intranet are important goals behind an editorial strategy.