Case Studies, Collaboration, Intranet

Case Study: The Practice of Community Management

What happens in a company when – for getting your job done – there is no way around online communities and everybody can become a community manager? Since November 2018, Daimler has a Social Intranet – which means a huge switch in the daily work of more than 300,000 people. No matter if communication, learning or collaboration – community managers find themselves on the frontline of transformation.

At the 2019 ScaleUp 360° Intranet, Achim Brueck, Coordinator Community Management Europe Strategy at Daimler, spoke about about practice: About communities that succeed, challenges and learnings, the struggle for the hearts and minds and about how community managers at Daimler gear up for their mission.

Topics addressed in this webinar session:

  • Social Intranet – IT or culture project? The origins, why people matter and how we live up to it.
  • Promotion, qualification, networking: What we do for community managers at Daimler.
  • Reality check: The practice of community management in a huge company.
  • Transformation stories: Community management at the frontline of change.

About Achim Brueck:

Achim Brueck coordinates all central community management activities at Daimler. His mission is to connect, promote and qualify decentral community managers across the entire company. Since 2016 he is part of the team who built a global Social Intranet for more than 300,000 people. After more than 10 years as a social business consultant he knows: communities and digital change are closely related. Achim is happy when communities live and create value for their members as well as for the company.

If you want to learn more about strategies and solutions for
internal communication, knowledge management and the digital workplace
join ScaleUp 360° Intranet DACH on February 28 – 19, 2020!

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