Ahead of the upcoming ScaleUp 360° Digital Business Collaboration Europe – the digital event for decision makers working on the internal digital collaboration tools and platforms, we interviewed Katrin Bouani Yonga, Marketing Director at movingimage about her session “Video as the new enterprise standard” at the virtual event.
Today’s corporate dynamics is characterized by remote, globally-dispersed teams and, in most cases, a highly-competitive marketplace. We often see how communication, which is at the core of all business activities, is compromised by conventional media such as email and company forums due to their inability to “show and tell.” That kind of impersonal connection results in teams that are less interactive and less engaged.
In time-sensitive environments, this is even a more pressing matter since there is no time to lose. Messages need to be as clear and concrete as possible. I remember reading how the average employee spends about 13 hours a week going over work emails and thinking how lucky I am to be working in a field that aims to alleviate such hurdles and improve our work communication standards.
We’ve established that the underlying problem of many corporations is ineffective communication. This pain point is exactly where video excels. It’s as close as you can possibly get to in-person contact. Video delivers the tone of voice, visuals, sounds. A message cannot be complete without those elements.
Our video solution is designed to take business communication up a notch and address all corporate needs. As such, we support a host of business activities, from live streaming to corporate learning, to customer support and maintenance to video management and sharing.
I believe that one of the best video collaboration strategies is using a combination of video use cases. In my view, the whole is greater than the sum of all parts. In other words, the video use cases our solution covers complement one another.
For example, if a company broadcasts a feature launch, it can use parts of the recorded event for onboarding purposes, or a “how-to” corporate learning video. It is equally important, however, to use one central video solution
One common collaboration pitfall is a large number of decentralized assets that aren’t easily accessible. A centralized video solution allows all videos to be saved in one place, where they can be accessed and used by authorized parties.
As I mentioned earlier, I think it’s of the utmost importance to use one centralized video solution as it allows all video assets to be accessible, discoverable, and, perhaps most importantly in that context, shared with others.
Imagine having phenomenal videos that are distributed all over the internet or are internally shared and forgotten about. You’ll be surprised how common this scenario is.
Other than that, we use engagement features such as rating and commenting, designed to nurture feedback and two-way communication. One feature I particularly like is the Q&A feature available for our live streaming tool, movingimage Webcast. It allows remote viewers to refer questions to speakers in real-time.
I think that, though it’s still way too early to conclude COVID-19, video is one of the most effective means of handling communication throughout these challenging times. Let me give you an example: back in March, when COVID-19 disrupted our work environment, we saw a surge in corporate live streaming and corporate learning videos.
Many companies turned to video for the sake of business continuity: to reassure employees, instruct them, and answer their questions. I doubt those objectives could be achieved if you sent the same messages in writing. Looking forward, I believe businesses will keep using more video than before to acclimate to the new reality and as part of their crisis communication strategy.
Our work environment keeps changing at an increasingly rapid rate, requiring us to make the necessary adaptations to sustain a competitive advantage.
In my experience, the most suitable approach towards dynamic environments is the agile methodology—a business approach through which companies can change the product’s outlook more dynamically and deliver results at a higher frequency.
Here, too, video can streamline the transition thanks to its multi-functional qualities. That is, it can support different business activities in different ways, and accommodate organizations during their digital transformation and beyond.
Personally, I’m most excited about digital collaboration tools. We are all coping with an unprecedented situation that requires us to think creatively in order to crack the code of effective remote collaboration.
I believe that video is genuinely a one-size-fits-all sort of tool but would love to explore other solutions and learn about upcoming technologies and virtual collaboration innovations.
Don’t miss ScaleUp 360° Digital Business Collaboration Europe
The digital event for decision makers working on the internal digital collaboration tools and platforms