Digital Workplaces, Interviews, Intranet 4.0

Interview with Wrike: Collaborative Work Management-The Key to Unlocking the Agile Enterprise

Ahead of the upcoming ScaleUp 360° Digital Business Collaboration Europe – the digital event for decision makers working on the internal digital collaboration tools and platforms, we interviewed Jana Metz, Sales Director at Wrike  about her session “Collaborative Work Management-The Key to Unlocking the Agile Enterprise” at the virtual event.

we.CONECT: Please describe your position and your role at Wrike

I am the Intl Sales Director here at Wrike who looks after the New Business team which covers the EMEA, LATAM and ROW region. My main responsibilities are to help our Account Executives to support our prospects during their evaluation process, develop and motivate our sales team as well as collaborate with other departments to improve processes and our product.

we.CONECT: How can Wrike’s solution help customers in transitioning to agile?

Transitioning to Agile requires breaking projects up into several stages, constant collaboration with stakeholders, and continuous improvement and iteration at every stage. Wrike enables enterprises to adapt to the speed of Agile by providing them with a clear structure for work. It serves as a single source of truth that gives everyone visibility to the work being done; communications tools that tie conversations to the context of work; and dynamic features for prioritizing and planning the tasks that comprise projects.  

we.CONECT: Your solution is announced at Digital Business Collaboration under the title Collaborative Work Management: The Key to Unlocking the Agile Enterprise. What is the most important message to the participants and your clients in this context?

The need to adapt quickly, brought on by Covid-19 and the rise of remote work, is compelling businesses to adopt more Agile practices and techniques. Perhaps the most important components of a successful rollout of Agile is the collaboration of teams and clearer visibility into the work being done. It is now imperative for organizations to have the right technology platform in place that connects teams for more effective collaboration and transparency,

we.CONECT: What would you highlight as the unique selling point of your approach?

We fundamentally believe that an effective collaboration tool should be flexible to adapt to the user, instead of forcing the user to adapt to the tool. Wrike is the most flexible and versatile collaborative work management platform on the market. It provides multiple views into the same work – Gantt Chart, Workload view, Table, Kanban boards and more. 

Wrike scales beyond teams and can be configured for every department in the enterprise. Through its unique integration feature, Wrike Integrate, Wrike connects to over 400 business applications so that users can manage and collaborate on work without having to leave role-specific tools, like Salesforce or JIRA. 

we.CONECT: If you think of your clients’ requirements: Which problem areas in the context of enterprise collaboration do you regard as particularly critical?

Not having a modern platform for collaborating in today’s digital business environment is a huge problem. Even within the enterprise, some teams and departments are still trying to collaborate on projects via email and spreadsheets. This can suffice for small 5-8 person teams. But when you want to scale work to larger teams and across multiple functions and departments throughout a business, this approach breaks down, leading to delays in project delivery.

we.CONECT: Looking to the future, what topics and trends do you see regarding your topic in the next 12 months – what is the expected development?

COVID-19 and the surge of remote work has accelerated the urgency for Collaborative Work Management solutions. Videoconference tools like Zoom and communication tools like Slack are important components of the remote work infrastructure, but CWM tools that actually house and provide structure and visibility for work will be an even greater imperative, particularly for enterprises, over the next 12 months.

we.CONECT: Which topics are particularly important for you in the context of the virtual event and why?

Employee experience and building culture are particularly important for us. We believe that growing and thriving in the new normal is ultimately about people, not technology.    

we.CONECT: Thank you Jana Metz for this interview!

Don’t miss ScaleUp 360° Digital Business Collaboration Europe

The digital event for decision makers working on the internal digital collaboration tools and platforms