Digital Workplaces, Interviews, Intranet 4.0

Postbank Interview: creating a company-wide network by introducing an employee app

Felix Winnands

Felix Winnands
Project Lead, Internal Communications and Events, Deutsche Postbank Group

Felix Winnands

Felix Winnands
Project Lead, Internal Communications and Events, Deutsche Postbank Group

Prior to the Intra.NET London, we.CONECT spoke with Felix Winnands, Project Lead, Internal Communications and Events at Deutsche Postbank Group. Felix Winnands takes part in both worlds of communication at Postbank: Since over six years he is the responsible editor and project manager of the traditional and 27-years old employee print magazine of Postbank. Since 2017 he leads the project to develop and introduce a digital communication network for the Postbank employees.

we.CONECT: Which trends and challenges do you think will impact the digital workplace in the coming years?

Felix Winnands: The task will be to connect more employees, even the colleagues without computer access and to connect more IT systems, which are used by many employees (such as HR systems, intranets, collaboration and project tools) to one single digital workplace. Of course, we are already facing this challenge today, but the digital world outside of the companies is evolving so fast, that the real challenge will be, to keep up the pace.

we.CONECT: How does your organisation measure intranet user adoption and what would you suggest to your peers to increase engagement?

Felix Winnands: We need to increase the involvement of our employees first by giving them the platforms and communication tools they need and providing the opportunity to communicate at eye level with the management. This is a good first step on the way to increase their engagement as “entrepreneurs within the company”.

we.CONECT: How do you improve user experience on your platform?

Felix Winnands: The user is the key – we talk to them, we let them test new ideas and review these feedbacks before we implement a new solution. That’s how we are able to develop a platform, employees really need and which will be used on a daily basis.

we.CONECT: Who owns the intranet? How do you and your team approach governance?

Felix Winnands: My topic is not about the traditional intranet – it is about how we get the intranet mobile and into the personal, digitalized world of the employees. This also means, that we have a change from “owning” or “governing” all the information, that is shared within the company. It is more about providing and developing platforms for communication and guide employees and departments how to use them.

we.CONECT: How would you define a ‘social intranet’? How has your company been dealing with social media?

Felix Winnands: Our company does not currently use a “social intranet”. And we plan to skip this step in the evolution of our internal communication. We plan to keep our traditional intranet and add a mobile application, which enables employees not “only” to discuss and like comments, but to connect to each other in the company.

we.CONECT: What expectations do you have regarding the Intra.NET Reloaded London?

Felix Winnands: I will be glad to present, but especially discuss our approach to get more insights, how other communication experts solve their problems in reaching “non-computer” workers. It is always a great opportunity to see other best practices and let communication colleagues participate in what we are doing.

we.CONECT: Which burning topics or challenges would you like to discuss within the Intra.NET London community?

Felix Winnands: I really want to know, which mobile solutions other companies use, which experiences they have and how they won all the challenges and fights within their company – with workers council, IT security, data protection etc.

we.CONECT: Please explain in brief the key aspects of your session at the Intra.NET Reloaded London.

Felix Winnands: Postbank uses the design thinking approach to develop a mobile application based on the communication needs and wishes of its employees. This is the first time, that we don’t develop something from the scratch in our small communications office, but go out and use the experiences of many employees. In addition we decided, to create “just” a platform for communication, which can be used be everyone in the company to post news or inform their peers. But this is not only a technical new platform – it changes the way, how we “communication experts” develop projects and how we communicate with the employees.

we.CONECT: Thank you very much for taking the time to participate in an interview.